It is no secret that in-person events can be costly, whether it is a high profile event or merely just employee training days. Between audiovisual, venue, travel and food costs, in-person events can add up very quickly!
By hosting event webcasts, businesses can provide their attendees with the same professional event experience virtually, but for a fraction of the cost. Event webcasting is a great way to extend the reach and value of your most important events such as, but not limited to, conferences, seminars, product launches, graduation ceremonies and sporting events. Event webcasts create added value for presenters and allow people who may not attend the physical event an opportunity to attend virtually. In addition recordings of the presentations can be made available as video-on-demand post-event.
In 2020 we did over 300 virtual events for our clients, and it became evident that the Covid-19 pandemic has transformed how many businesses now operate and how they now think about their own events. Businesses are now getting more comfortable with this new norm of event webcasting and their most prestigious events.
We were approached by the City of Armadale to event webcast their 2020 Carols by Candlelight event, which was the city’s first-ever live stream event. The event attracted over 3000 people in-person, and more than 500 people streamed online. Due to Covid-19 and the strict WA border closures they faced throughout the year, this event broadcast quickly became even more important than any of the years before. The broadcast even became a politically-sensitive event that would impact longer-term decisions on the future of live streaming at council-run community events.
To achieve such a well presented and interactive event broadcast, we set up three x 4K Cameras, operated by our professional videographers, one of which was purely for the AUSLAN interpreter that needed to be onscreen at all times. Having three cameras allowed the crew to switch from the main stage to the orchestra platform, even to the crowds’ reactions. By using multiple cameras and switching camera angles throughout the production gave the virtual audience a sense of being there in-person.
They also requested live captioning for all deaf and hard of hearing patrons of the city, which worked exceptionally smoothly throughout the event webcast.
Finally, we ingested the carol songbook into the stream, allowing viewers from home to sing along to all the Christmas favourites.
With over eight successful years within the industry, Go Live pride themselves on the event webcasts they produce daily. So whether your event is a business meeting, conference or the alike and you are looking for professional event webcast solutions, give Go Live a call today. Their team will guide you every step of the way to ensure your event webcast takes all your events to the next level.