Are you using video content in your marketing plan to its full potential? Is your company or brand being SEEN?
Suppose you have answered no to the above or aren’t sure how to integrate corporate video production into your plan. In that case, you may want to explore your options in more detail. Corporate video production remains one of the most powerful marketing tools available. It is so easy to integrate into your existing marketing plan!
A corporate video is a versatile media format with high engagement potential. Its widespread adoption and success as a B2C marketing tool driving businesses to explore other potential uses, especially in the corporate sector. As a result, corporate video production is on the rise, especially in areas such as marketing, sales, onboarding, customer support, HR, and others.
Research shows that video content is 83% more engaging and increases viewers’ time on your website by 300% (forbes). Video content is one of the most powerful marketing tools available to you and your company. If you are not using this tool, you need to investigate.
Benefits of Corporate Video Production
There are many different media formats available to businesses today. However, video ranks the highest in terms of engaging their clients. We respond positively to video due to years of exposure via services such as YouTube and Netflix (to name a few). We are groomed to act based on information presented by video. Where there is engagement, there is an opportunity to leverage it for business goals.
Video is viral by nature, and the first reaction we all have when we find an interesting video is to share it; it is human nature. A corporate video is an excellent opportunity for businesses to increase the reach of their branding efforts at a minimal cost. Suppose you include interesting corporate video production in your marketing tool. In that case, you can get your company and brand out there with minimal cost and effort!
What was once traditionally text-based content, such as blog posts, companies are boosting their visibility on search engines by using corporate videos in their marketing tools. Videos are proven to be more popular with consumers and are a great way to improve their SEO ranking.
At Go live, we also shifted to Video content on our website to boost SEO, and the proof is in the pudding; it works! It is much easier for your consumers to watch an explainer video than to shift their eyes through lots of text.
With more companies, brands and products flooding the market than ever, you need the right tools to be SEEN! You need to stand out from the crowd and your competitors! Videos production is your way to go!
When corporate video content has been captured, it can have a multipurpose use across your marketing plan. Whether you are using the content for social posts, ad campaigns or newsletters, you can also use the content for website banners and email campaigns! Money well spent!
It is a no-brainer; studies prove that corporate videos will help your audiences better relate and commit to your brand or service. It gives your company a personality, and people can connect to your company more personally! You are also creating excitement and building momentum at a minimal cost.
Corporate video production will inevitably become an integral part of any modern business. Video is one of the most versatile media formats. As we have seen, corporate video production benefits various purposes and has an excellent return on investment.
Call the team at Go Live today if you are still unsure how corporate video production can benefit your business. We can discuss ways corporate video production can be implemented into your current marketing plan. We also have a team of editors who can put the final touches on your content to give you a polished finished product to the highest standard. What do you have to lose – capitalise on corporate video content today!