Events are back, and Live Streaming is stronger than ever! - Go Live Australia



Events are back, and Live Streaming is stronger than ever!

Yes, events are indeed coming back after a period of disruption due to the COVID-19 pandemic, and live streaming has become an increasingly popular way to reach a wider audience. With the widespread availability of high-speed internet and the proliferation of smartphones and other mobile services, live streaming has become a powerful tool for businesses, organisations, and individuals to connect with audiences across the globe. This technology has been particularly valuable in the wake of the pandemic, as it has allowed people to participate in events from the comfort of their own homes.

During International Women’s Week 2023, Go Live worked alongside Elladex to bring their Sydney celebration breakfast to a greater audience. The yellow carpet rolled out again for the ever-popular event and saw a large number of in-person guests and 166 guests joining online. 

Joining the event this year was, Founding Director of RedBalloon, Shark Tank investor and author Naomi Simson, Chair of Adore Beauty, Non-Executive Board Director of Transurban, Energy Australia, Netball Australia and more, Marina Go and Broadcaster, DJ and Writer “Fuzzy” Faustina Agolley.

To set up this live stream production, our production team needed the following high-end live streaming equipment:

  1. Cameras – three x 4k cameras were used for this live streamed event, all three cameras capable of live streaming. The camera’s that we use at Go Live are Canon XF405.
  2. Tripods/Mounts- these are necessary for any professionally live streamed event,  they ensure stability and avoid shaky footage. These tripods were then placed on a camera riser to get the uninterrupted vision of the stage. 
  3. Switcher – is another necessary piece of equipment, especially when three cameras are involved. As the name suggests, a switcher switches between camera feeds during the live stream. The switcher that we use at Go Live is vmix.
  4. Encoder – This piece of equipment is required to convert the video feed into a format that can be streamed online. 
  5. Audio Equipment – Good audio is crucial for successful live stream productions. For this production, we used lapel mics, as the presenters felt more comfortable presenting with these rather than handhelds. There was also one handheld used for the live Q&A session.
  6. Lighting – Good lighting is essential for a professional look. Our team used LED light panels to light up the stage area and talent.
  7. Platform – For any live streamed event you need a streaming platform to broadcast the event too. Elladex chose to use our Australian-developed and owned platform, which showcased their event perfectly. It included all their event information, was password protected and allowed the online audience to engage in a live Q&A session.

All of this high-end equipment is used to make the live streamed production pop and had the online audience feel like they were actually at the venue watching the event in person.

Live streaming is stronger than ever, allowing people to connect with their audience in real-time, creating a sense of community and engagement. And that was certainly the case for this live streamed event. The online audience was never left to their own devices; they were entertained by the online host, Nicole Mas, who engaged with the online audience during breaks in the event. She conducted live Q&A sessions and polls and really made these sessions interactive. Whoever said live streamed events lose audience interaction clearly has not seen a production managed by Go Live.

The combination of live events and live streaming is likely to become increasingly important in the years ahead, and its popularity is expected to continue growing in the years ahead. With the ability to connect people worldwide and offer convenience, flexibility and cost-effectiveness, live streaming is undoubtedly a powerful tool to help individuals and organisations achieve their goals and reach their audience. As the Co-founder and CEO of Elladex, Shivani Gopal, put it:

“it is necessary to live stream this event. We could never stop live streaming it.”

Go Live are live stream specialists; call our team today to let us help you ensure your next virtual, hybrid or remote event is a success.

Posted by: Caleb Mclean
Posted on:
Category: News