It is no surprise that Facebook now remains an increasingly important marketing channel for most brands to do business. If you are not using it, you are missing out on a valuable marketing channel. The average consumer spends approximately 1 hour a day on social media, I’m sure we would all know numerous people who spend more.
Facebook Livestreaming, was launched in 2015, as a response to seeing video content consumption on the rise. Following on from that there are numerous brands that use it regularly to engage with their network, the cost is low and exposure is high. A perfect match some would say.
Facebook livestreaming, what is it?
Facebook Livestreaming allows you to broadcast live through a viewers feed by interacting and engaging with people on a personal level, by speaking directly to them and answering live comments they might share with you. You already have a captive audience, as the viewers have already ‘liked’ your page. This allows you to use Facebook livestreaming as a way to engage with your audience and hopefully like and share your Facebook livestream to increase your reach and audience.
Why should you use Facebook live streaming?
Facebook Livestreaming gives your organisation reach anywhere in the world. You are able to communicate with people in real time and push your message through a traditional social media channel. Facebook Livestreaming allows you to reach people in their personal time without feeling obtrusive as they are choosing to watch your Facebook Livestream on a page they have chosen to like and follow.
According to numerous research outlets, online users are spending three times longer watching live videos compared to pre-recorded videos. Why would you not consider giving Facebook livestreaming a go?
At Go live Australia Facebook livestreaming is becoming extremely popular numerous clients of ours are buying Facebook livestreams in bulk for their clients’ and taking the viewers on a journey through Facebook Livestreaming, having regular short live shoots they are continually engaging with their viewers and remaining constant in their consideration set.
Talk to us today about how we can help you start Facebook Livestreaming and see what a difference it will make to your marketing efforts.