How to maximise engagement with your online audience - Go Live Australia

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AUSTRALIA LIVE STREAMING SOLUTION SPECIALIST

How to maximise engagement with your online audience

It is a topic that is often open for debate, can live streamed events engage an audience? We often get asked this question when approached by companies that are new to live streaming. If planned and executed well, live streamed events are very engaging for an audience. In fact, live streaming is becoming increasingly popular to connect with the audience in real-time and create an interactive and immersive experience. With the right content, format, and engagement strategies in place, live streamed events can be just as engaging as in-person events. 

Here are ways to engage your audience at your next live streamed event:

  1. Set clear goals – Before starting, set really clear goals on what you want to achieve with the event. This will help you determine exactly what you want to include in the live stream. You mainly want to focus on how you want to interact with your audience.

  2. Choose the right platform – this is vital for a well-polished live stream, and you really need to investigate the platform’s capabilities to ensure that you can achieve the level of engagement you need. The Go Live Australian-owned and developed platform is completely customisable and allows live Q&A, Polling and interactive surveys.  The custom page can be bold, and colourful and can hold all the information of the event, including the speaker line-up and agenda.

  3. Promoting the event – It goes without saying that it is crucial to the success of your event that it is promoted well ahead of the event to build up anticipation and excitement amongst your intended audience. Social media and email marketing is a must to spread the word.

  4. Interact with the audience – This is a no-brainer, as engaging the audience is essential for live streamed events. You must have a moderator available for the event to answer questions, respond to comments and encourage the online audience to participate in polls and surveys. You may also want to consider having a virtual host available, especially if your event has a lot of breaks throughout the day for the in-person audience. They can continue to “entertain” the online audience rather than just having a holding slide placed up “This stream will be starting again soon”.

  5. Incorporate Visuals – Use visuals such as slides, videos and images throughout the live stream event to break up the content and keep the audience engaged.

  6. Event Structure – Make sure you plan a clear structure for the live stream event, including introductions, segments and breaks. You should also really consider who your talent will be for the event, especially the MC, as they need to be entertaining and uplifting and need to give your event that extra punch.  Consider inviting guest speakers that are professionals.

  7. Giveaways or Prizes – Incorporate giveaways or prizes into your live stream event rundown; this can incentivise viewers to watch the whole event and also to get involved. “Enter your questions during the Live Q&A session to go in the draw to win a night away in your city”. 

By incorporating these tips into your live stream strategy, you can maximise engagement with your audience, create a more interactive and engaging experience, and build stronger relationships with your online audience.

We recently held an event, “Mercer Better Together Morning Tea and Broadcast – We are Live”, which was held on the 4th of April in Melbourne, Sydney and Adelaide. 

Mercer wanted to make this live streamed event feel like a breakfast show; they went from one location to another with the team – Live in each location. The online viewers could see all locations at once, so it made them feel as though they were mingling with their colleagues. Each online guest was sent some morning tea to their locations so they, too, could celebrate the official launch.

It is little extra add-ons like this that help engage the online audience, bringing them into the event as though they are watching it in person. 

To sum up, live streamed events can be very engaging for an audience if they are well-planned and executed. Live streaming is becoming increasingly popular to connect with audiences in real time and create an interactive and immersive experience. With the right content, format, and engagement strategies, live streamed events can be just as engaging as in-person events.

Posted by: Caleb Mclean
Posted on:
Category: News