Top Reasons Why Corporate Video Production is Crucial for Business Growth - Go Live Australia



Top Reasons Why Corporate Video Production is Crucial for Business Growth

Corporate Video Services

In today’s digital age, the power of visual content cannot be overstated. Corporate video production has emerged as a pivotal tool for businesses looking to enhance their marketing strategies and drive growth. But don’t just take our word for it – let’s dive into some compelling statistics that highlight the undeniable impact of video in the corporate world.

  1. Widespread Adoption of Video as a Marketing Tool

A staggering 86% of businesses now use video as a marketing tool. This widespread adoption underscores the critical role video content plays in modern marketing strategies. Whether it’s for brand awareness, product launches, or customer testimonials, videos are becoming the go-to medium for businesses aiming to connect with their audience more effectively.

  1. Essential Component of Marketing Strategies

An impressive 92% of marketers believe that videos are essential for their marketing strategy. This high percentage reflects the growing recognition of video as a crucial element in achieving marketing goals. Videos can simplify complex messages, engage viewers, and create a memorable impact that traditional text-based content often struggles to achieve.

  1. Increased Traffic and Engagement

87% of marketers have reported that videos have increased their website traffic. Engaging video content not only attracts visitors but also keeps them on the site longer, reducing bounce rates and improving overall engagement. This increase in traffic can lead to higher conversion rates and more significant business opportunities.

  1. Boost in Sales

81% of marketers stated that video boosted their sales. Videos have the unique ability to showcase products in action, demonstrate their benefits, and build an emotional connection with the audience. This persuasive power can significantly influence purchasing decisions, leading to increased sales and revenue growth.

  1. Popularity of Explainer Videos

A whopping 96% of people watch explainer videos to learn more about a product or service. Explainer videos are incredibly effective at breaking down complex concepts into easily digestible information, making them a valuable tool for educating potential customers and driving conversions.

  1. Influence on Buying Decisions

On average, 80% of people have been convinced to buy a physical product or a digital service after watching a video. This statistic highlights the persuasive power of video content. By providing a visual and emotional representation of a product or service, videos can build trust and credibility, ultimately convincing viewers to make a purchase.


The numbers speak for themselves – corporate video production is a powerful and essential component of modern marketing strategies. At GoLive, Australia’s premier live streaming, corporate video, and webinar provider, we understand the immense potential of video content. By leveraging high-quality video production, businesses can boost their brand presence, engage their audience, and drive significant growth. If you haven’t already integrated video into your marketing strategy, now is the time to start harnessing its power.

Are you ready to elevate your marketing game with impactful video content? Contact GoLive today to learn how we can help you create compelling videos that resonate with your audience and achieve your business goals.

Posted by: Caleb Mclean
Posted on:
Category: News