The increase in the use of live video is astounding, and a multitude of organizations are jumping on board before they miss out. Live video is being used more than ever as an integral part of the communication for a specific event or marketing occasion. Corporates, marketers, educators are just a few of the professionals that are benefitting from our live video solutions.
This blog will give you an understanding of how we can live to stream your event, plus explain the benefits that come from going live.
Getting Ready to live stream your event.
When the date is getting closer go live, you need to think about where you would like to live stream your event. This could be from the office, oval, theatre or any location of your choice. When selecting the area to stream your event live, it’s best to consider the area you would like to live stream your event so that everything things will run smoothly without any issues.
The area you choose needs to connect with the audience, this will help send a positive message, plus giving something interesting to look at. This could be a white infinity room, kitchen, brick wall, city view or located on the beach.
It’s also best to consider the lighting and how this will affect the visual side of the live event, there is nothing worse than the viewers being unable to see you. Natural light is always best but if this is not an option, ask us about light panels and what we can arrange for your event.
Next, you need to think about your presence on camera, what are you trying to portray the energy on camera needs to be high and engaging to keep it entertaining for the viewer. Although it may seem unimportant to some, you also need to consider what you are going to wear and how that represents your brand’s message, as the presentation of your event is very important.
Think about a story you would like to tell!
Some people suffer from extreme anxiety when it comes to public speaking and live streaming can be no different. Before we live stream your event, the best advice we can offer is know the story and speak as if you were talking to a friend. The best speakers are storytellers – not readers – and if you decide to use slides (could be a picture in picture), the audience will follow the screen instead of you. It’s best to tell the story with a beginning, middle and end as the brain is used to this type of format as found by studies showing 65% of our conversations are made up of personal stories.
Furthermore don’t put to much pressure on yourself if your shy about being on camera, take a deep breath, review your notes and know that we will ensure your Live stream event will run smoothly.
For any live stream event it’s critical to maintain eye contact with your live audience in the same way you would in a face-to-face conversation as you need to remember they are watching and engaging as if you are speaking directly to them, not in a see of an audience. For a lot of people it will feel more personal than actually being there.
How to increase your audience when you stream your event live!
Engaged and interactive viewers are one of the key metrics when you stream your event live, this may sound obvious and straightforward, although the ability to regularly share and communicate in a casual- yet – branded way is the most effective way when trying to engage your audience. The best way to achieve this is to plan and think about what you are going to say and structure the script so that what Is going to be said In front of the camera is presented in the best possible way.
Exposure is a massive advantage of livestreaming and frequency is key as with most marketing techniques. Each live broadcast will remind your audience that your still there, this gives you fantastic exposure, cut-through and contact with your audience/target market