Event Cinema’s and Sony Pictures held the Baby Driver premier in Sydney at the beginning of July. The red carpet event was catered for fans and VIP guest of Edgar Wright, the Director of Baby Driver.
The stars where out walk the red carpet including the main characters Ansel Elgort, Lily James and director Edgar wright along with the director of Mad Max Dr George Miller who turned up to show his support.
The fans turned up in the thousands to see the much-anticipated movie and their stars walk the red carpet. The movie received a high rating of 98% on the website of on one of the most critical movie reviewers Rotten Tomato.
How do we reach the fans that can’t attend, how do we build excitement about this movie, this is a question Sony was asking. Live streaming the event was the answer. Sony hired Go Live Australia because of our Live webcast services – the task, to film the red carpet as stars showed up for the prestigious event. We ingested the 4k videography vision into our live streaming switcher. The stream was then embedded onto the Sony and Event cinema Facebook page for their followers to watch live from all around the world. Currently the live webcasting video is still being viewed and has gained an audience of over 55,000.
Check out the Facebook live Webcasting video attached to see all the action!