The Hidden Costs of Choosing a Cheap Live Stream Provider: Protecting Your Brand and Quality - Go Live Australia



The Hidden Costs of Choosing a Cheap Live Stream Provider: Protecting Your Brand and Quality

In today’s digital age, live streaming has become a vital tool for businesses to engage with their audience and amplify their brand presence. However, when it comes to selecting a live stream provider, opting for the cheapest option may seem appealing at first glance. As Australia’s premier provider of live streaming and corporate video services, we’ve seen firsthand the risks and pitfalls of sacrificing quality for cost. In this blog, we’ll delve into why going with a cheaper live stream provider could ultimately harm your brand and compromise the success of your live streaming initiatives.

Quality Matters:

When it comes to live streaming, quality is paramount. From video resolution and audio clarity to stream reliability and stability, every aspect contributes to the viewer experience. Cheaper live stream providers often cut corners on equipment, technology, and infrastructure to offer lower prices, resulting in inferior streaming quality. Pixelated video, buffering issues, and audio glitches can detract from your message and leave a negative impression on your audience, damaging your brand reputation in the process.

Reliability Is Key:

In the world of live streaming, reliability is non-negotiable. A reliable live stream provider ensures that your broadcasts go off without a hitch, with minimal downtime or technical difficulties. Cheaper providers may lack the redundancy, backup systems, and support infrastructure needed to guarantee uninterrupted streaming. This puts your live events at risk of disruptions, delays, and even complete failures, causing frustration for viewers and eroding trust in your brand’s ability to deliver a seamless experience.

Professionalism Counts:

Your live stream reflects your brand identity and values, so it’s essential to maintain a high level of professionalism. Cheap live stream providers may lack the expertise, experience, and attention to detail needed to deliver polished and professional broadcasts. From poorly framed shots and inadequate lighting to amateurish graphics and branding, subpar production quality can undermine your credibility and professionalism, ultimately diminishing the impact of your live streaming efforts.

Protecting Your Brand:

Your brand is your most valuable asset, and compromising its integrity for the sake of cost savings is a risky proposition. A cheap live stream provider may offer initial savings, but the long-term consequences can far outweigh the short-term benefits. Negative viewer experiences, technical mishaps, and substandard production quality can tarnish your brand reputation and deter potential customers from engaging with your content in the future. Investing in a reputable live stream provider like us here at GoLive ensures that your brand is presented in the best possible light, safeguarding its reputation and credibility in the eyes of your audience.


While choosing a cheaper live stream provider to save money upfront may be tempting, the hidden costs of sacrificing quality and brand integrity can far outweigh any potential savings. Investing in a reputable provider like us ensures that your live streaming initiatives are executed with professionalism, reliability, and quality, maximizing the impact of your broadcasts and enhancing your brand’s reputation in the process. Don’t compromise on quality regarding live streaming—choose GoLive and experience the difference for yourself.

Contact our team of experts today for an OBLIGATION FREE QUOTE.

Posted by: Caleb Mclean
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Category: News