The key points as to why professional live streaming is far superior are | Go Live Australia

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AUSTRALIA LIVE STREAMING SOLUTION SPECIALIST

The key points as to why professional live streaming is far superior are

Security

Free APPS might seem like the solution to stay connected in our lockdown world; however, they could be costing us more than we think. Professional live stream platforms are more secure than teleconferencing software, and they have the ability to create unique URLs, password protection and restrict embedding of the URLs. We can also block certain geographical areas if required.

A few quotes on security below. 

James Mortensen (Cyber Researcher) quoted – “zoom has for years claimed to be end to end encrypted; there is just a little * that leads to a very big disclaimer which is to say that it is not end to end encrypted at all, they will try one day, they say. Encrypting traffic degrades the quality somewhat and makes it more problematic to send, especially in the volumes that zoom wants to handle it in”.

Mark Pesce (Futurist & Podcaster) – “The thing about zoom is it encrypts, so it scrambles the signal between you and zoom, but while it is at zoom before it sends it out to whoever else is on the call with you it is descrambled so at that point it is very easy for someone to tap. If it is trade secret or top secret stuff, absolutely do not use zoom.”

House Party – Users are claiming that they have had their Netflix and Paypal accounts hacked after downloading the App.

Drop-out rates

Reliability is key – when using teleconferencing software, more than often, companies are usually using the company/personal WiFi that can have high drop out rates, especially in a time when so many people are working from home. When using professional Livestream systems, this is using bonded cellular internet connectivity, which means,  using multiple modems are pulling together to create a strong signal.

Engagement

Better quilty production is more interesting, and the presentation will receive more engagement from the viewers. Teleconferencing software is not this – it was built to converse. Not deliver professional meetings. Participants may want to watch the video-on-demand after the live event. While tools like GotoMeeting, WebEx, and Adobe Connect offer recording services, most conferencing tools aren’t built with sharing and overall long term content storage and management in mind. The ability to introduce production value, such as adding graphics, videos and picture in picture, on these types of platforms is extremely limited.

Quality

  • One of the critical differences between online conferencing tools and live streaming platforms is video quality. Conferencing tools typically offer a resolution of 640×480 while platforms such as Livestream offer a more dynamic and professional experience with multiple camera angles, supporting higher video quality with broadcasts up to 1080p.
  • Live Streaming platforms are designed to make uploading, storage, and management of the on-demand videos in a central account easy. Much better user experience could be the difference in whether the viewers choose to engage with the videos, long after the live event is over.
  • The best way to identify what can be done better with the next event is to look at the data.
  • Platforms like Livestream allow the user to get to know the audience across multiple streaming destinations, with real-time data from our native analytics dashboard. Helping the host understand how their employees are engaging the message.

One thing to remember is by using professional live streaming equipment, the content you stream can be used past the COVID19 pandemic. It can still be used as quality footage for years to come. 

If you would like to host a Live Stream event, give the live streaming professionals a call for a free quote.

Posted by: Caleb Mclean
Posted on:
Category: News