Golive has been in the live streaming industry for close to a decade. During this time, we have seen a change in equipment and technology used to deliver a Livestream and the way a Livestream is hosted.
For example, live streaming is predominantly a one-directional stream. We host the production in a switcher and output the feed into an encoder that broadcasts the program one way to a platform.
For guests to watch the Livestream on a Livestream platform, they have no interaction as it is sent one way to the platform for viewing, bar interacting via a question and answer function.
Nowadays, as circumstances have changed with the pandemic, so too has the way businesses and staff operate, working from home, offsite or both, either working in the office or from home. This way of working has changed how the production company hosts a live streaming event to cater to these changes—making the event either virtual, hybrid or just a straightforward Livestream—determined by the company’s working situation at the time of the live streaming event.
A Virtual event is an online event that involves people interacting with each other, using virtual meeting software like zoom, teams or similar, rather than meeting face to face in person and being part of the production.
As covid restrictions forced companies to keep employees at home, a virtual event has been a great alternative to hosting a company meeting of any size in person. Typically, the organisation (host) will invite all staff members to a virtual meeting. Upper management or a guest will present a PowerPoint presentation to the rest of the company via the virtual conference functions for virtual guests to sit in and participate.
Additionally, the company can host the virtual meeting to a Livestream by sending the virtual meeting to a live media player. The benefit is the organisation does not have to host a virtual meeting with hundreds of people coming in and needing to be admitted during the virtual meeting. They can potentially disrupt the speakers with their microphone, or if the settings are not correctly set up, the camera is left on.
As working environments have changed, we have seen an enormous demand for this type of Livestream over the last couple of years, ultimately suiting the restrictions that forced employees and employers to stay at home by the government.
A hybrid event is an online Livestream that incorporates a “live” in-person event with a “virtual” online element.
Usually, this way of hosting a Livestream is a combination of the staff in the office and the team working from home. The hub (host) is generally an office space in an office or a conference room, with remote guests joining in via a virtual meeting software like teams or zoom on a supporting computer. Go Live integrates the two elements to create a live-streamed production for guests who are not in the virtual meeting software but need to see the mixed program feed on a platform.
As restrictions eased and staff were allowed to go back in the office, either part-time or full time, this became a popular way off hosting a Livestream event. Being requested by corporations, particularly during easing restrictions as rules permitted people to commute to and from work.
Livestreaming is streaming a program feed from either a switcher or camera feed, sent over the internet to a platform for viewers and guests to tune in and watch in real-time. The live stream hosting venue primarily utilises camera and production equipment to create a production that outputs a mixed program via an encoder to a hosting platform. There is no visual and audio interaction between the host and online guest via online meeting software like virtual and hybrid events.
Although this way of hosting a live event is less complex than the other two methods of hosting a live event, plus utilises fewer human resources and time. Furthermore, hosting a Livestream can be more seamless. It will run smoother as the hosting site is not relying on external guests and their virtual meeting software and equipment to function correctly in the Livestream.
Go live has a live streaming solution to cater to your working environment, whatever the working environment (restrictions) or workflow. Give us a call to discuss customising a live solution to meet your needs.