One of most critical tools for live webcasting is post live webcast analytics and data reporting following each live stream event. These reports can keep track of how many people are watching, what location they are watching from, their interest and from what device they are watching the live webcasting event from. Whether you’re a business, start – up or sole trader this will help you see your audience for who they are, their characteristics, demographics etc. So you can specifically target each of your live events.