Why live streaming has become increasingly popular in Brisbane - Go Live Australia



Why live streaming has become increasingly popular in Brisbane

In the vibrant city of Brisbane, a digital revolution has taken hold, captivating residents and transforming the way they events. Live streaming has emerged as a powerful medium that connects the local community, breaking down barriers and bringing events directly to people’s screens. The surge in popularity of live streaming in Brisbane has revolutionised the way we engage with entertainment, education, and shared experiences. From music concerts and movie premiers to conference and educational webinars, live streaming has been and always will be an integral part of our digital lives. 

Let us delve into the reasons why live streaming has gained immense popularity in Brisbane, unravelling the factors that have propelled live streaming into the mainstream.

Overcoming Geographical Limitations:

Brisbane is known for its sprawling suburbs and diverse neighbourhoods, therefore this can peasant challenges when it comes to attending events. Live streaming has really become a game changer when overcoming geographical limitations in Brisbane. Whether you are based in the heart of the city, or you reside in the outskirts, live streaming allows participants in events without the need for lengthy commutes, or dealing with traffic congestion. Events don’t have to lose the magic, live streamed concerts, sporting events, and cultural festivals can be just as exciting as being there in person. It creates a sense of inclusivity for all Brisbane residents.

Master Electricians Australia Excellence Awards will be taking place again this year in August, with the host city being Brisbane. If ever an event told the tale of “overcoming geographical limitations” this is the event. This will be the third time Go Live has been invited to live stream the event, which brings together 7 cities, all coming together through the live streamed event. What once was a large-scale event that brought all cities together in one location, became simplified and more cost-effective. Those that cannot physically attend also have an option, which is to watch the event from the comfort of their own homes through the Go Live platform. We talk more about the platform below

Embracing Technology and Connectivity:
Brisbane’s residents have wholeheartedly embraced technology, making it a hotspot for digital innovation. With a strong infrastructure and widespread access to high-speed internet, Brisbane is well-positioned to support the growth of live streaming. As technology continues to advance, live streaming platforms become more seamless, reliable and visually captivating, providing viewers in Brisbane, as well as worldwide, with a high-quality and immersive experience. 

As mentioned above, MEA (Master Electrician Australia), not only organised a simulcast with 7 other cities, they have decided to stream the event to a Go Live custom landing page, so that those unable to be there in person have an interactive way of experiencing the event from the comfort of their home – https://golive-in.bio/ExcellenceAwards2023

Diverse Event Offerings:
Brisbane is a city that thrives on its vibrant event culture, this is seen from the city’s love of music festivals, and sporting events to art exhibitions and food fairs. The city boasts a rich tapestry of events that caters to a wide range of interests. Live streaming really has become a natural extension of this event culture, enabling event organisers to extend their reach beyond physical venues and connect with a larger audience base. 

At last year’s MEA awards, the Go Live team spoke to the Brisbane-based organiser to great length about their plans for this year’s event. Tracey, the lead event organiser said “we will never go back to the “old” way of running this event. This has simplified things so much for me and the team. It has become more cost-effective and it means that we have team members based in each city manage their venue”.

On top of this, where they would only be supporting the chosen location if they were to run the event the same way as in previous years, this event now supports venues, staff, hotels and talent from 7 cities around Australia, including Brisbane.

Enhancing Community Engagement
One of the key attractions of live streaming events is the sense of community it fosters. Brisbane residents have embraced this opportunity to connect with like-minded individuals, share their thoughts, and interact with event organisers. Live streaming events enable viewers to actively participate through features such as live chats, comment sections, polls and social media integration. It is through this integration aspect that really fosters a sense of belonging and connection, as Brisbane residents can engage in real-time discussions with fellow viewers and organisers.
Enhancing community engagement is particularly important to the organisers of the MEA event, they never want to lose that interaction with each of the cities, and they want to make it so everyone still feels connected. A lot of planning goes into this Live Stream to achieve exactly that. Each city has a host and they all have banter from one city to the next. Footage is taken of all the guests and projected onto the internal screens. It really makes it feel like one large party.
This shared experience creates a virtual community, allowing people to connect, share their thoughts, and build relationships around common interests.

Flexibility and Convenience
The fast-paced nature of modern life often makes it challenging for Brisbane residents to attend events in person. Live streaming offers a solution by providing flexibility and convenience. As mentioned above, this was true for the MEA staff. By turning their annual awards dinner into a simulcast event it has allowed more people to be able to attend but also taken the stress out of the staff, especially my client Tracey, from flying all over the country. Whether it’s a busy work schedule, family commitments, or limited availability of flights/accommodation, live streaming allows individuals to tune into their favourite events at a time that suits them. It is this flexibility that has opened up a world of possibilities for Brisbane residents to engage with events that would otherwise be out of reach. 

Live streaming has undeniably become an integral part of Brisbane’s event culture, revolutionising the way residents experience and engage with events. The ability to overcome geographical barriers, embrace technology, foster community engagement, and offer flexibility and convenience has propelled the popularity of live streaming in the city. As Brisbane continuye

Live streaming has undeniably become an integral part of Brisbane’s event culture, revolutionizing the way residents experience and engage with events. The ability to overcome geographical barriers, embrace technology, foster community engagement, and offer flexibility and convenience has propelled the popularity of live streaming in the city. As technology continues to advance and the appetite for immersive experiences grows, live streaming will continue to redefine how Brisbane residents connect with events and foster a sense of togetherness.

Go Live are live stream specialists; call our team today to let us help you ensure your next virtual, hybrid or remote event is a success.

Posted by: Caleb Mclean
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Category: News